Boom Motors launches production with promise to transition India to clean mobility
- Boom Motors from Coimbatore enters Indian EV space with laser-focused strategy to transition India to clean mobility
- Their first product – the Boom Corbett is the most durable bike in India with best-in-class warranty of 7-years on chassis and 5-years on battery
- The bike is fully designed and developed in India for Indian driving conditions
- First EV company to introduce swappable smart batteries with portable chargers to remove India’s dependence on charging infrastructure
- First EV company to offer 5-year EMI on vehicle purchase to reduce EMI rates as low as Rs. 1,699 per month
- First EV company to have service touchpoints across the country
- Bike packed with intelligent features like petrol savings tracking, CO2 offset tracking, accident/theft detection, and parental mode
With India pushing towards the target of 100% Electric Vehicle Nation by 2030, Boom Motors, the new high-tech Indian EV brand from the state of Tamil Nadu, is born to accelerate the country’s transition to clean mobility through indigenous high-performance electric vehicles that suits the Indian conditions.
“I believe that climate change is the biggest threat in front of us and have made it our mission to eliminate the largest sources of pollution in India – vehicular pollution” said Anirudh Ravi Narayanan, CEO of Boom Motors.
The company today unveiled the Boom Corbett – India’s most durable and long-lasting bike. The bike features a 2.3 kWh– which can optionally be doubled to 4.6 kWh – giving the vehicle a best-in-class range of up to 200 kms. The batteries are swappable and they come with a portable charger that can plug into any household socket thereby removing the requirement for charging infrastructure. The vehicle can hit a top-speed of 75 kmph with the two-battery option, can support 200 kgs loading, and can climb the steepest gradients in our cities.
Speaking about Boom Motors’ launch Anirudhsaid, “In order to fuel the transition to EVs, Boom Motors believes that vehicles should offer value, convenience and peace-of-mind to the customer – only then they will swich en masse. To demonstrate our best-in-class value, Boom Motors is the first EV company to offer customers to purchase our vehicles for 5-year EMI. Rates will start at Rs. 1,699 per month – which is less than what many people spend on petrol. For convenience, we are offering swappable battery with a portable charger that will allow the bike to be charged anywhere. Today many people struggle with charging in apartments, offices, malls, etc. – we are freeing people of this problem. For peace-of-mind, we are offering service touchpoints across the country, roadside assistance and of course an unbeatably durable bike that will have minimal downtime to begin with.”
Speaking about Boom Motor’s journey so far he added, “Climate change is globally a very important issue and I believe we have no time to waste. My co-founder Vinoth and I, and the entire team at Boom Motors have worked non-stop and tirelessly over the past two years to bring this product to market in record time. We have built a factory in Coimbatore capable of manufacturing 100k bikes per year – unlike many other EV startups, our production has already started, and we are in the process of ramping up. We have localized supply chain not just to India, but inside Tamil Nadu for a significant portion of our parts, and have created hundreds of jobs in the process.
We have built perhaps the best EV R&D team in the whole country. I’m very proud of our teams’ accomplishments – we have created many patents on key technologies that are going to give India a technological advantage on EVs. For example, we have developed perhaps the best battery tech in India – the battery is completely fire-proof and very long-lasting – we are able to provide 5-year warranty on it vs. 3-years that is typical. Also the battery itself is super intelligent – running its own operating system inside.
We have done all this in a bootstrapped manner – without any external VC/PE investment – the first company in India to do so. However, our journey is just beginning – this is only our first product and our first factory – you are going to see a lot more unique and innovative products coming out from us in the near future. After all, India is a country of a billion people – we can’t hope to satisfy the tastes of our people with a single vehicle.”
On the Boom Corbett: “Boom Corbett is unlike any other bike in the world. It’s beauty, beast, and brains combined. It’s an absolute stunner – you’ll see people everywhere turning their heads as you drive by on this bike. It’s also arguably the strongest, toughest, most durable bike – not just in India – but the whole world. We’ve built the bike to last with an exo-skeletal double cradle chassis made of high-tensile steel. This is a bike that can take the rider anywhere they want to go – it’s not another flimsy scooter EV made for urban driving. It’s also packed with intelligent features like petrol savings calculation, accident and theft detection, and parental model. We’re able to offer all of this at an unbelievable pricing of Rs. 89,999, or even lower with state subsidies.”
Boom Motors is opening up bookings for its bike from tomorrow Nov 12th, 2021. The online booking requires a Rs. 499 deposit in order to confirm the introductory discount of Rs. 3k, and to hold a position in queue for deliveries. The company will commence retail deliveries from Jan 2022