Friday, March 6, 2026

IntroducingtheWorld’sFirstFormulaEThemedSpecialEditionSUVTheMahindra BE 6 Formula E Edition, FE2 Priced at ₹ 23.69 Lakh
Auto

Introducing World’s First Formula E Themed Special Edition SUV TheMahindra BE 6 Formula E EditionFE2 Priced at 23.69 Lakh

chennaiviews
  • TheFE3withadd-onfeatureswillbepricedat₹24.49Lakh
  • BookingsOpen:14thJan2026
  • Thefirst999customerswillhaveapackageofassuredexclusivebenefits.And three lucky winners* will get to join the London E-Prix in 2026
  • KushMaini,FIAFormula2winnerandamongstIndia’sfastestracedriver,will be the brand ambassador

India’s motorsport moment is finally here, and Mahindra is putting India right on the pole position with the launch of the BE 6 Formula E Edition created for a country that’s now watchingracingnotjustasasport,butasalifestyle.AcrossIndia,Formularacingandglobal motorsport viewership is exploding — from weekend screening at cafés, to college clubs recreating race nights, to families tuning in for high-speed entertainment.

Racing has become the new-generation culture shift. And for India, no brand is more authenticallypartofthisworldthanMahindra.MahindrahasbeenIndia’searliestmotorsport pioneer – from dominating rally racing decades ago to becoming the only Indian team to win on the global Formula E grid. That legacy deserves a road car worthy of it.

And there is only one SUV with the swagger, attitude, and cult following to carry the flame. The BE 6. Loud. Iconic. Defiant. And now… electrified by Formula E. The BE 6 Formula E Edition brings the adrenaline of the ABB FIA Formula E World Championship to India’s streets – precision driving, aggressive aerodynamics, unmistakable motorsport styling. This isIndia’sracingheritagebottledintoanelectricicon.InspiredbytheCircuit.BuiltfortheCity.

In an exclusive showcase for Chennai, Jubilant MotorWorksunveiled the all-new BE 6 Formula E at its flagship Mahindra Velachery showroom, bringing the future of performance and innovation closer to the city’s auto enthusiasts. With a strong and growing MahindrapresenceacrossChennai,JubilantMotorWorksiscommittedtoservingcustomers through its showrooms in Velachery (Flagship), Nandanam and Navalur, supported by well-equipped service workshops in Velachery, Keelkattalai and Kelambakkam. As a trusted auto retail partner, Jubilant MotorWorks remains focused on delivering a seamless car-buyingandownershipexperiencebuiltontransparency,excellenceandtheenduring trust of its patrons