Chittam Expanding the Reach of Rich Indian Culture through Interactive Games

Newly launched company ‘Chittam’ –to manufacture board games, card games, and activity books based on themes from Indian culture, languages, lived traditions, philosophy, and spirituality; making learningfun and relatable

CHENNAI, India-27, January 2023:The world of edutainment welcomed its latest entrant – Chittam – an innovative, revolutionary brand of children’s games. Launched on January 27, 2023, by Mr. RangarajPandey, eminent journalist and Founder-CEO of Chanakyaa TV,during a highly-engaging panel discussion titled “The need for cultural rootedness in children”, featuring Mr. Pandey as the keynote speaker and attended by esteemed panelists including  Shri. D.K.Hari and Smt. Hema Hari – Founders of Bharath Gyan, and Smt. Lalitha Chandrasekaran, Educationist, Managing Director & Trustee – Ramana Vidyalaya

Chittam, meaning the ‘psyche’ or the ‘mind’ in Sanskrit language, has been established with a mission to help create a wider and deeper awareness about the cultural values and bonds across generations, with the aid of holistic games that not only help develop essential motor and sensory skills in toddlers and youngsters, but also impart values and cultural rootedness.

Sharing the ideation behind the company’s origin, company’s founder and CEO, Charanya Kumarshared, “A significant majority of parents we spoke to agreed that enabling cultural education and rootedness in their children is not just a nice-to-have, but a must-have.” She further added, “At Chittam we are creating board games, card games, books, and digital content that will make Indic wisdom relatable and fun. We want to bring families and generations together in a meaningful way.”

Chittam an one-of-a-kind children’s gaming and entertainment company brand portfolio covers highly-interactive and educational board games, card games, puppetry kits, activity books, and much more, that are centered around themes including the Indian culture, various regional languages, traditions, philosophies, and spirituality. The products will present these concepts to children in ways that are meaningful, relatable, and at the same timehighly engaging and fun.

Helmed by Charanya Kumar, the company’s founder and CEO, Chittam boasts of a young and dynamic team constituting researchers, game designers and content creators who are based in various locations across India and around the globe, united by the vision of taking India’s ancient wisdom to the next generation. In addition, the company has eminent Vedic scholars, historians, researchers, authors, and business leaders on its advisory board, including Dr.Rishi Bhatnagar (President – Aeris Communications), VishakhaHari (Vedic Scholar and renowned Harikatha proponent), and Anuradha Goyal (author and columnist).

Chittam launched with 5 uniquely designed games, spanning across different Indian themes and topics, meticulously hand-crafted by local artisans and made using eco-friendly materials. The first set of games will soon be made available at all major retail outlets and on popular e-commerce platforms.

CHITTAM PRODUCTS LAUNCHED

1. Sārathiis an interactive activity book that transports children – and their parents and grandparents – to the world of Lord Krishna. It contains crosswords, riddles, art challenges, stories, and a lot more. Apart from the content, what makes the book unique is the distinctive, eye-catching illustrations. This will attract children and adults alike.
2. Bommalattamis a unique puppetry kit to learn about the history of Indian puppetry and narrate stories of the valorous heroes of the Mahabharata. The kit consists of a mini puppet theater and hand-crafted puppets of the Pandavas and Draupadi. The kit has stories like the YakshaPrashna (one of the five gems of the Mahabharata) rephrased to make it easy for children to understand the concept of Dharma. A beautiful gift for creative children.
3. Bharata Vilas is an interesting twist on the traditional rummy card game, that introduces children to the various foods, monuments, weaves, and dance forms of all Indian states. As part of the gameplay, children (and adults) will gain a deeper appreciation of the culture of their fellow Indians. This game addresses one of Chittam’s other key focus areas – that of Indian cultural diversity, and the need to appreciate this diversity while also being aware of the common threads stitching these diverse elements together.
4. Suprabathamis an introspective activity kit that introduces children to 60 successful Indian personalities – from across fields – who are rooted in our culture. The gameplay is simple – every morning, at home or in classrooms, children pick up a card, read an anecdote from the personality’s life, and reflect on the questions asked. Suprabatham enables parents and teachers to instill a positive morning ritual and create a space for quiet introspection. What is also interesting is that the personalities selected are very diverse, and range from the Padma Shri awardee folk dancer ManjammaJogati to Bharat RatnaSachin Tendulkar; from the brave King Suheldev to the selfless Moolamati.
5. Neivedyais an activity kit that introduces toddlers to the various food offerings associated with our Gods, and the legends, folklore, and rituals associated with them. The kit includes a book of delightfully quirky poems, a coloring book, jigsaw puzzles and a throwing activity.