SKM EGG Unveils New Innovation in Indian Egg Product Category

Launched first-of-its-kind BEST Egg White Cube to cater the protein need of India

India’s largest producer of egg products and a recognized leader in quality protein, SKM EGGtoday formally announced the launch of BEST Egg White Cube, a revolutionary Ready-to-Eat and Ready-to-Cook natural egg protein productunder SKM BEST brand. Launched for the very first time in India, with an aim to increase the quality protein consumption among public, BEST Egg White Cube contains the essential nutrients of egg white that can be used for various preparations in the kitchen.

SKM EGG is recognised for its leadership in the egg products category and innovates continually to make egg protein more sustainable. The company is also committed to ensure tailor food is made available across the regions company represents and raise the consumer’s expectations for how much good food can do.The company processes 1.8 million eggs every day in its EU certified plant and conforms to ISO 22000, BRC, KOSHER AND HALAL certification requirements.

“True to form, our BEST Egg White Cube is innovating the industry as the first quality protein of its kind in our nation,” said Mr. SKM Shree Sivakumar, Managing Director of SKM EGG Products Exports (India) Ltd. “We’re excited about this launch to broaden our exposure to innovative, new ways of producing quality protein. Eggs have been considered by many to be thebest protein source for years. In creating BEST Egg White Cube, we are satisfying the consumer’s need for quality protein with clean ingredients and high protein levels. BEST Egg White Cube is a necessary addition to the market because it contains the vital benefits of egg white which is now made available in the most convenient format to benefit the entire family – from children to elderly.”

BEST Egg White Cube, a hundred percent natural and ready to eat product, is currently available in Karnataka and Tamil Nadu markets, and will be expanded to PAN India in a phased manner. The product contains the goodness of egg whites without fat and cholesterol. A serving of 100 grams Egg White Cube provides 14 grams of natural egg whiteprotein.Available online and in select retail outlets, Egg White Cube packs are priced at Rs.50 for 100 grams, Rs. 100 for 200 grams, Rs. 240 for 500 grams and Rs. 480 for 1000 grams.