Sreeleathers Selfie Kolam Contest 450 Participants Contest to be held every year

Over 450 participants across all age groups Wildly popular selfie Kolam contest to be held every year

Sreeleathers, aleading leather footwear and accessories company, facilitated the winners of an online selfie Kolam contest in a colourful ceremony held at the SreeleathersPurasaiwakkam store.

The competition, aimed at fostering pride in Tamil culture and arts, was held during the auspicious month of Margazhi, between December 15, 2021 and January 20, 2022. Participants were provided with a WhatsApp number to share their creative selfie Kolam photos.

There was an overwhelming response from the public after being held for the first time in 2020, and when the competition opened for 2021, it attracted over 450 Kolam entries from across Tamil Nadu. Mrs Purnima Ganesan, cultural activist and contest jury, selected the winners.

The top 50 entries were chosen to be facilitated with special gifts on 4 March, and other participants received Sreeleatherse-vouchers during an awards function.

Mr. Sushanto Dey, Partner,Sreeleathers, presented prizes and gifts to the contest winners and participants during the event.

Mr. Sushanto Dey said, “After an overwhelming response last year, we have decided to hold the Kolam contest every year going forward. The beauty and creativity in the unique kolam designs submitted for the competition reflects the deep-rooted love for the creative arts in Tamil society. We are proud to encourage this tradition and foster the rich art and culture of the state