Toyota Kirloskar Motor Launches India’s Much-Awaited Lifestyle Utility Vehicle – The Hilux
Iconic Toyota Hilux renowned for extreme toughness and boldness across terrains & continents with its trademark combination of performance, power & sophistication
Toyota Kirloskar Motor (TKM), today, launched the iconic Hilux in the Indian market to cater to the needs of customers seeking an incredible lifestyle utility vehicle that is best suited for off-roading adventure drives on tough terrains, and everyday city use. The name Hilux, which is derived from ‘high’ and ‘luxury’, known for extreme ‘toughness’ and ‘ruggedness’ across terrains of the world for decades.
Today’s launch ends the wait for many SUV aficionados looking to experience the Hilux on the tough roads of India. The Toyota Hilux has been developed considering the local conditions and requirements even as it stays true to its character. The highly anticipated lifestyle vehicle was launched in a mega event today in the presence of Toyota Motor Corporation (TMC) Chief Engineer – Mr. Yoshiki Konishi, Toyota Regional Chief Engineer – Mr. Jurachart Jongusuk, Toyota Kirloskar Motor (TKM) Managing Director – Mr. Masakazu Yoshimura, TKM Executive Vice President of Sales & Customer Service – Mr. Tadashi Asazuma and TKM General Manager of Strategic Business Unit, Mr. Wiseline Sigamani.
Globally, the Hilux sales has surpassed 20 million units winning hearts of millions from over 180 countries. For over 5 decades and through 8 generations, the Toyota Hilux has moved with the times to create exceptional experiences and an unbreakable bond with those who desire for awesomeness in their daily drives be it business or family. With world-class engineering, enhanced safety, advanced technology and best-in-class comfort, the Toyota Hilux offers many first-in-segment features.
This global icon’s reputation of being a powerful performer is courtesy of the rigid Innovative Multi-purpose Vehicle (IMV) platform and a strong powertrain system. It is the same platform (body-on frame chassis construction) that underpins the Innova Crysta and Fortuner which have been a runaway success in India and across many countries. These segment-leading and admired models continues to receive positive feedbacks from customers, thanks to a wide range of remarkable features coupled with a robust engine, while also offering absolute confidence regardless of driving conditions, amazing endurance, low cost of maintenance, and great practicality for various usage purposes of these vehicles.
The Hilux is loaded with features a heavy-duty turbo engine and diamond-like carbon coating on the piston rings for maximized frictional efficiency. The result is a whopping 500Nm of Torque which is by far the best in the segment. In essence, the Hilux is an unrivalled amalgamation of performance, power and fuel efficiency in its class. The Variable Flow Control to the power steering has boosted drivability making the steering lighter at low speed in city traffic condition & heavier at higher speeds cruising on a highway. The steering dynamics intelligently adapts according to the drive mode – switching from Eco to Power, or Power to Eco. Being true to its reputation of being a tough outdoor companion, the Hilux features a large flatbed deck which provides unmatched flexibility to carry anything from outdoor gear to sports kits.
Talking about the design concept of Toyota Hilux, Mr. Jurachart Jongusuk, Toyota Regional Chief Engineer, said, “In our pursuit of developing ever-better cars, we conduct deep analysis of consumers’ driving needs and varied usage of vehicles in local conditions with greater market insights. Considering their wants and desires for an enriching mobility experience, we are pleased to bring to India the tough and invincible Hilux based on the strong IMV lineage.
Powerful, sophisticated and built to last, the Hilux is a testament to Toyota’s world-class engineering, enhanced safety and best-in-class comfort rightly channelized to position the go-anywhere, do-anything vehicle for those seeking adventure, thrill and enriching moments with friends and family”.
Commenting on the launch of the Toyota Hilux, Mr. Masakazu Yoshimura, Managing Director, TKM, said, The launch follows our ‘customer first’ philosophy of responding to the ever-evolving expectations of various customer demographics, with new product offerings. Today, as India continues to make larger economic strides, many customers are seeking a sophisticated lifestyle vehicle that delivers exceptional on & off-road prowess and fulfil their daily urban mobility needs be it work or pleasure.
The Hilux will cater to these customer demands and hopefully spawn a new genre in the country. Further, this launch will set the path for us in India to welcome many more new customers to the Toyota family and help us achieve our goal to deliver “Mass Happiness to All”. We look forward to bringing more awesomeness in the time ahead as we begin 2022 with landmark moments.”
Bookings for Toyota Hilux are open, Ex-showroom prices will be announced in March 2022 before we start the deliveries in April 2022. Customers can either book the car online (www.toyotabharat.com) or visit their nearest Toyota dealership.
The Toyota virtual showroom enables customer to experience the Hilux from comfort of their home. A true reflection of ‘We Are Where You Are”. Now Customers can seamlessly get a 360-degree external and internal views, check out all the available variants and colors, experience the key features and get variant-wise comparison. It also allows customers to e-book at the click of button